Furthermore, advertisers who wish to advertise paid packages are reminded to ensure that any costs or savings claims are genuine and clear.
In these cases, the ads should make clear which features are “free” and also that some aspects are not, and avoid saying the site is “completely free to use” (or similar).Opponents of a man's right to meet foreign women online never stop to consider how enjoyable it is to travel/work/live abroad and learn new cultures and languages while seeking a marriage partner.READ A BRILLIANT ANALYSIS AND DEBUNKING OF 1999 INS STUDY, THE SCHOLES REPORT. Walters' recent speech delivered at the 2013 Online Dating Summit in Miami, FL, regarding Controversial User Profile Content.'Lawrence Walters, an attorney who is well-versed in legal precedent for online dating sites.' Brietbart.com, commenting on the FTC's data breach investigation of Ashley Madison.Below we’ve highlighted some key issues to bear in mind when promoting dating services.Consumers are often searching for people who share their views and values; advertisers should not take advantage of this by implying that websites are only open to specific groups or those with certain interests if they are not.The ODA was set up in 2013 by a number of industry players who saw the need for the industry to step up and take responsibility for setting and maintaining standards.The Association will have an important and traditional role as a trade body – ensuring the sector is properly represented so that it has a stronger voice with Government, regulators, the media, financial service providers, social networks and others.Previously, the ASA has not upheld complaints about shots of couples kissing passionately, stating that the ad was not likely to cause serious or widespread offence (Match.com, 2017).For more information on this issue, please see our guidance on Offence: Sex.